Homeland Security Essay Example for Free

Homeland Security Essay 1. Who should be responsible for protecting the public from online identity theft? Why? There is no real answer to this question. Except In my opinion the government should be responsible from protecting the public from online identity theft. I say this because there are certain things that should be monitored. Not the social websites or websites you go into and play games. The government should monitor when people go to certain websites such as Bank of America or Wells Fargo. These websites should be monitored (no more such as when you login you can see your username and password no) they should be monitored in a way to where your bank statements can be kept on track from day to day. 2. Should laws be changed to stop it, or should consumers change behavior? Consumers should change their behavior from time to time if needed be. There are laws that have stopped Identity theft. One of which is The Computer Fraud and Abuse Act. This law makes it illegal for anyone to distribute or computer code or place it in the stream of commerce. There are many other different laws on Identity theft. Some of which are on a website. 3. What is an appropriate punishment for identity thieves? Considering the expense and problems associated with the crime, it should be addressed as a on less than a felony offense, regardless of the monetary amount of money or goods involved. 4. Given the international nature of the internet, how should foreign identity thieves be handled? There really is no way to handle foreign identity thieves unless they are caught by the police or government first. If by chance they were to be caught, it should be addressed as a felony offense given the fact that they logged into someone’s personal information, which should account on Substantive Due Process. Which is the right to privacy.

Representation Of Women In Hindi Cinema Film Studies Essay

Representation Of Women In Hindi Cinema Film Studies Essay Hindi cinema has always been a major point of reference for Indian culture and society. Not only has it shaped but also expressed the changing scenarios and contours of Indias cultural and societal sentiments to such an extent that no other preceding art form could ever achieve. Hindi cinema has influenced the way in which people perceive and deal with various aspects of their own lives. Cinema means different things for different people, for some it is the greatest and the most appreciated medium of entertainment, while for others it is just a medium that disseminates moving pictures. And then there are people who think that it is a medium that reflects the true mood and the changing scenario or rather reality of the society that produces it. Not only does it reflect, it also shapes and influences a society. One can say that cinema and society influence each other. Cinema, is a true reflection of the society and what we see in movies actually happens, otherwise where do these films get their inspiration from? Movies now portray live-in relationships, girlfriends and boyfriends, pre-marital sex, corruption, people following live and let live policy in life and family, liberal parents, colleges are depicted like dating parties and professors like friends. Of course one has to admit that it is all exaggerated and blown up, sometimes even in epic proportions, but the core idea, the crux, the central theme, comes from the society itself. Obviously those situations and reflections of life and society are exaggerated and blown up converting it all into a motion picture with elements of drama, suspense and comedy so as to attract spectators. The society and the world that we live in is changing and these changes are echoed in the cinema. Lets take the example of the humble and illiterate mother or ma depicted in the Hindi movies of 60s, through the 70s right till the 80. The ma was a female figure, an epitome of sacrifice and hard work, caring and bothered about nothing but her children. She burned the midnight oil to stitch clothes to afford two meals a day and to pay for the heros BA degree, has slowly got replaced with the modern, educated and sometimes even independent mom. The heroine who was normally a simple homely girl has now been replaced by a woman who is not only educated and bold but is also confident about her sexuality. The hero no longer falls in love with a innocent uneducated gaon-ki-gori. He has now been replaced by a simple boy next door with no palaces to live in, with human capabilities, flaws and aspirations. The result is that the audience can now easily relate with the lead characters of the film. But there is a different aspect, a different side to the coin, as well; cinema itself can herald or bring about changes in the society. It inspires fashion and crimes when people try to mimic what they see in movies, failing to realise that what they see on screen is an altered or modified version of reality that is made to look glamorous though instruments and technology and that life like cinema is not predictable. But, there are some movies that bring about positive changes as well like the recent change in the old policy followed by CBSE as a result the movie Tare Zameen Par (2007). CBSE now gives extra time to dyslexic students for their board exams. Similarly, public interest in hockey was renewed after the hit movie Chak De (2007). So it wouldnt be wrong to say that cinema isnt just a source of popular entertainment for families and individuals, but also a vehicle of social change, as it should be. Audiences like to see the familiar on screen. They like to see what they know, what they are aware of, what they believe and it is this reflection on screen that caters to the tastes and sensibilities of the masses. People derive joy, pleasure and amusement when they watch such films and therefore it is the audience that decides what goes into a film. Next it is the investor. The producer of a film would want to invest in something that would fetch him some returns on his investment and therefore they put their money in films that would make the audience happy and consequently bring in the greens for the investors. Unless a film caters to the mass audience, it will not be economically viable. The representation of women is often used as a selling point of the films. Audience likes to watch women on screen in various song and dance routines, in stereotypical images, in various costumes ( as discussed in chapter 2) and the reflection of women on screen change from time to time with changing trends in the continuously evolving society ( as discussed in chapter 3). It is true that the changing ideologies of a society have the power over what is depicted on screen and how it is depicted but another truth is the fact that the patriarchal undercurrents in our society are still the same. Women are still depicted in a way that caters to the male gaze. Women are still categorised and this has been achieved through song and dance sequences, through various forms of dress and through stereotypical images. All these factors help to compartmentalise women, turn them into a fetish leaving no room for the real woman to be depicted on screen. A cursory glance on the history on Hindi cinema and the changing trends of society and cinema leads one to believe that Bollywood has progressed over time in terms of depiction of women. Globalization and western culture has had a strong influence and a huge impact on the content films, the locations where they are shot and even the settings. But a closer examination of the films reveal that indeed there has been progress, but only in terms of technological devices that are used for special effects, locations as in they are more scenic, the films have begun to represent N.R.Is, the speech has westernised, the dresses have a modern influence and the entire aspect of film making and marketing has becoming more commercial and corporate like. It has truly become an Industry, a business. Women are still depicted or portrayed in the old moulds of feminity. Heroines are westernised, as is everything around them, but this has resulted in turning a woman into a commodity that needs to be made a spectacle of so that the film can sell well. The western influence and modernisation has led to more skin show in order to make the film commercially viable as it is now sold to Indian as well as western audiences. Mythology, religion, notions and ideas about family and tradition, cultural ethos, all of these strongly influence Bollywood and consequently the representation of women on screen. But one must understand that all these values that dictate the trends of Bollywood are ruled and dominated by the premise of patriarchy and therefore women are represented in a manner which is submissive to these values and therefore subject to control by men. The women are shown in subordinate roles, upholding traditional values. They represent the community and are seen as repository of community values. Women authenticate a national/cultural identity. The body of the woman is the carrier of cultural signs. Symbols of marriage like the mangalsutra, sindoor etc. are fetishized. Women are represented as prototypes, one dimensional characters as daughters, wives, daughter-in-law, courtesan, lover, widow. Such stereotypes have no personal traits, no substance in terms of character and temperament; they only exist in relation to men, to heroes on screen. They are there as foils to the male characters so as to highlight their characteristics. Feminity as it is outlined by the premise of patriarchy is more often than not adhered to in Indian films. However, through an analysis of new emerging trends in Bollywood cinema as well as the parallel cinema, it becomes clearly visible that some women break this mould. There are films that portray women in bold and strong characters and sometimes even as individuals but such films are not very successful commercially. And also the answer to the question whether women in Hindi cinema are constructed so as to attract male gaze remains yes because even in those films, the heroines who played the bold, strong and individual characters were good looking and attractive, they were used in various song and dance sequences and were objectified through the use of costumes and other cinematic tools. There have been attempts to emancipate women from the constraining stereotypical moulds through representation of strong women characters in powerful roles in mainstream cinema but they have been only partially successful because those films were made but they werent very successful. The art movies or parallel cinema as they call it, emerging in the 1970s, avoided objectifying women, and focussed on showcasing the prevalent oppression and exploitation of women in our society. But the overriding themes, ideologies and concepts of religion, culture and tradition have a very strong foothold when it comes to Hindi cinema and they entrap representation of women in fixed moulds of stereotypes strengthened by patriarchy. Events seldom catapult women characters of Indian cinema to a white-hot spotlight. They are dumped into the quagmires of tension-packed fireworks of the home-prison or the ambitious exploitations of healers and killers, lovers and betrayers. The women are shown as having no spheres of their own, no independent identity, no living space. They go down in collective memory as organic imperfections, ramshackle, rickety, unhinged creations, mere fictional constructs of the fragile handle with care male ego. Hindi films with excellent photography, picturesque locations, designer costumes and gorgeous heroines enthral and influence audiences in a manner which slowly and steadily transforms the way they think and perceive the world around them. The youth that forms a large chunk of the audience start aping what is shown in screen in terms of costumes, language, style and above all the norms and ideologies highlighted by the films. These ideologies prescribe that domestic bliss and societal recognition is achievable only through submission to the pre-established hierarchies. One of the dictates of such ideologies is that women should be submissive and subordinate to the males in family and in society in general. Films often show heroes pursuing the heroines not with poetry, as the idea of chivalry preaches, but with songs and sequences that manhandle the heroine, pestering her with antics like playing with her dupatta, pulling and pinching her cheeks, blocking her path, coming too close for comfort and sometimes even kissing her without her permission. The girl initially tries to get away from this brute but finally gives in to him and accepts his love. The marvel of marvels happens when she succumbs to such degrading antics and is won over by his charm. Is it any wonder that eve teasing is rampant in this country when films show women giving in to such demeaning and crude gestures used by the male in the film in order to court her? In case a girl is raped in a film, the girl is compelled to marry the perpetuator of such a deplorable and detestable act. The girl isnt even asked if she wants to spend the rest of her life with the man responsible for violating her physically and psychologically in such a horrendous manner and robbing her of her freedom. The woman becomes the property of the man who ruined her life. If she refuses to marry her rapist she is immediately alienated from the society and is deemed undeserving of anyones sympathy and support for she refused to marry the man who violated her and then was willing to provide for her as his wife. The perpetuator, the criminal here becomes noble and self-righteous for in the act of agreeing to marry the woman he raped hes redeemed himself. The victim, if she refuses to marry him, becomes ungrateful, perverted and promiscuous for she refused a mans offer of marriage, a man who as per the norm, could have shrugged off all responsibility towards her. Most Hindi films portray love stories between a rich boy and a poor girl or vice versa. The predictable and often repeated story line being that they meet, fall in love, encounter opposition from their respective families, communities and society and finally they get married after innumerable trials and tribulations. The rich boy who wants to marry below his station is considered noble, heroic, sacrificing and generous while a rich girl who wants to marry the poor boy is often portrayed as fashionable, independent, spoilt, pampered and bratty who desperately needs to be tamed and domesticated so as to bring her in line with what the society expects. In other words she needs to wear Indian dresses with bindi and bangles, should be able cook and serve to the family and finally should see her husband as her sole reason for existence. This she is transformed into by the poor boy who as reward gets the woman as a trophy in the end. The whole idea defies logic. Why would a rich and pampere d girl want to marry a poor boy for there are enough good men in the world with the same moneyed background? The underlying patriarchal assumption being that any man is good enough to marry a girl, rich or poor doesnt matter. A woman, in a film, who puts her aspirations, ambitions and career before family is considered ruthless and also at time unwomanly but if a man does the same he becomes noble and virtuous. If a woman does it she is to be condemned for her professional goals come in the way of serving the family and her husband but if a man does it he is doing so to provide for his family which is commendable. The double standards of the society and hypocrisy of the patriarchal ideologies promoted by films are more than evident but such films are accepted by the audiences and they go on to become hits. The same ideology and story is repeated film after film transforming the ideology into a norm that soon becomes a trend followed by the people. Wielding the camera is probably a more onerous responsibility than wielding the pen, as the visual medium is several times more powerful than the written one. Add to this the sway that tinsel towns charismatic heartthrobs have over the masses and the job of film makers as arbiters of taste and public opinion becomes that much more accountable. The ideology of patriarchy works through the concept of female morality setting territorial limits for the whole idea of feminine identity and exposing the hypocrisy of male attitude that ultimately seeks patriarchal domination of women. A females body remains central to the societys as well as her realization of self. Patriarchy, that asserts itself through marriage, adultery and rape, works through the female body. On the other hand a female who tries to resist patriarchy uses her body to express her freedom, desire and sexuality. Powerful woman characters and their impact is eclipsed by the manner in which she is depicted as stereotypes trapping a woman in roles that submit to the dictatorial conventions of our society in the process inhibiting the qualities of a woman as an individual at peace with herself and comfortable in the world of her personal aspirations and interests. This is because a girl child in the formative years of growing up is conditioned through the process of socialization where her freedom and liberty is cut down drastically. At a very young age she learns to submit to the whims and fancies of the patriarchal society. She gives in to the tyrannies of our society and forgets all about her own emotional, social and financial needs along with her individual aspirations. Women in our society are perceived and therefore represented as inferior beings. The realities of the patriarchal society and the standards set by it make the woman under confident and make her believe that the only form of security she can achieve is through obedience to the society that terrorizes her to begin with. This ideology perpetuated by the masculine world around her makes a woman consent to the unreasonable emotional, social and financial demands made upon her, all in the name of peace, happiness, order and security.

Psychodelic Drugs Essay -- essays research papers

Psychodelic Drugs Alcohol Alcohol is one of the most widely used drugs in this society. It is accepted as a part of social life. Its use is widely promoted via sponsorship of sporting events. Advertising infers that drinking is the path to happiness, success, romance, etc. There are references to alcohol and its effects from earliest known writings. Alcohol is consumed in the beverage form and sold legally in this state to persons over 21. Alcohol is absorbed directly into the bloodstream through the stomach and small intestine. It is distributed by the blood throughout the body, affecting literally every organ it touches in a matter of minutes. Enzymes in the liver metabolize alcohol at a rate of 10-15 ml (less than one half ounce) per hour. Hence, only time can sober someone up. Coffee, cold showers, or exercise do not work. The warm glow of disinhibition, "letting go" is a major desired effect of alcohol. People feel more sociable and talkative with small amounts of the drug. Alcohol is a relaxant, so many people drink to unwind from the demands of life. Because alcohol has been around for so long, its effects are well-known. Two key concepts to understand in dealing with alcohol use and abuse are impairment and tolerance. They are both problems in themselves and signals of possible additional difficulties. IMPAIRMENT refers to the deficits in performance, judgment, memory, and motor skills which occur because of alcohol consumption. Impairment becomes noticeable at blood levels of 0.05%, which can occur when as few as two drinks are consumed in an hour by a 160 pound person. The deceptive part about impairment is that, by definition, impaired judgment cannot recognize its own impairment. The individual thinks he or she is functioning well, when actually s/he is not. Later, there is impaired memory of the impaired performance. TOLERANCE means that a drug loses some of its effect with repeated use, and that higher and higher doses are needed. It is the body's way of adapting to having a foreign substance in the system. People develop a high tolerance to alcohol when they drink a great deal over an extended length of time. "WHILE T... ...V Class C Misdemeanors some depressants1 Valium-type tranquilizers, some less potent depressants 30 days $500 SCHEDULE V Violation Dilute mixtures, compounds with small amounts of controlled drugs None $1,000 Delivery of less than five grams or possession or less than one ounce of marijuana is a violation. established mandatory evaluation, education and treatment services for those under 18 years old. If services are successfully completed, the charge will be dropped. Alcohol is an illegal drug for those under 21 years of age. For a driver under 18 ANY detectable amount of alcohol (above .00 BAC) is grounds for losing the license. That pretty much sums it up for psychodelic drugs. I hope this proved to you that if you use a psychodelic drug that you should stop, unless it is alchol because it is not as bad as LSD, pcp, or anything you have to inject or snort. So I sign out with I hope you learned something, I mean you had to you could'ent have know all of this information. Biblyography Name Year Type Microsoft Encarta 96' Encyclopedia Dartmouth collage 95' Brochure White House 97' Internet

The Past, Present and Future of the Hubble Space Telescope :: Exploratory Essays Research Papers

Throughout the ages, humans have been looking for a way to see into the past. In the year 1990, astronomers from NASA made this possible. Sending the Hubble Space Telescope into orbit with the space shuttle Discovery, NASA would make historical discoveries beyond their wildest dreams. Earlier this year they discovered a galaxy approximately 13 billion light years from Earth. Viewing the object at 750 million years after the big bang, scientists have looked into a time shortly after the "Dark Ages," a time before the first galaxies and quasars were formed. This incredible discovery was made with the aid of a cluster of galaxies known as Abell 2218. Being as massive as it is, Abell 2218 bends and amplifies any light that passes through it, working as a natural telescope ("Hubble"). The Hubble Space Telescope has become a great and valuable astronomic tool that NASA says is too costly and dangerous to keep running, a decision that may be premature. Originally planned to launch in 1986, the Hubble Space Telescope has seen its share of problems. Starting with the explosion of the Challenger space shuttle, the Hubble's birth into space was delayed four years (Raven). On April 24, 1990, NASA put the telescope into orbit, only to discover that its primary mirror had a systematic aberration. To fix the problem, a mission in December 1993 set out on the space shuttle Endeavor. The astronauts of the Endeavor replaced the High Speed Photometer with the Corrective Optics Space Telescope Axial Replacement (COSTAR). This device was designed to correct the aberration of the primary mirror. Even before the Endeavor mission, the space telescope produced many interesting images and was much more accurate than any Earth telescope. With the lack of atmosphere, the HST can look at objects at an angular distance of only 0.05 arcs second apart. The traditional ground-based telescopes can only resolve images about 0.5 arcs second apart, even under perfect sky conditions. With the new improvements, the HST could perform at the level for which it was designed. It could more accurately calculate the rate at which a galaxy is "receding from the Milky Way as a function of their distance" (qtd. in "Hubble"). For those confused by that statement: the HST would take a picture of a galaxy at one point and three seconds later (or any other given amount of time) take another pictur e of the galaxy and measure how much farther away it is.

I Know Why The Caged Bird Sings: Chapter 25 Notes :: essays research papers

Chapter 25 1.  Ã‚  Ã‚  Ã‚  Ã‚  In this chapter, Maya and Bailey are introduced to the idea of being moved to California, this being because of Bailey’s incident with a murdered black man. 2.a)  Ã‚  Ã‚  Ã‚  Ã‚  In this chapter Maya Angelou gives us some more insight on Mamma’s character, she establishes the reason for Mamma’s secretive and over-protective nature â€Å"Her African-bush secretiveness and suspiciousness had been compounded by slavery and confirmed by centuries of promises made and promises broken. We have a saying among Black Americans, which explains Mamma’s caution. ‘ If you ask a Negro where he’s been, he’ll tell you where he’s going’† (Angelou 164). In this paragraph Maya Angelou lets us know why Negroes at that time were so shielding of their privacy and how this related to Mamma telling them a ‘part truth’ to cover up the ‘real truth’ for them being sent away. Maya effectively develops Mamma through the situation that occurred when Bailey came home in horror â€Å" ‘ When I passed the calaboose, some men had just fished him out of the pond. He was wrappe d in a sheet, all rolled up like a mummy, and then a white man walked over and pulled the sheet off. The man was on his back but the white man struck his foot under the sheet and rolled him over on the stomach.’† (Angelou 167). Mamma’s instinct told her to get those kids out of there, no child should have to witness the atrocity of a murdered body. â€Å" Whatever the real reason, The Truth, for taking us to California, I shall always think it lay mostly in an incident in which Bailey had the leading part† (Angelou 165). Mamma’s action to get the children away solidifies the readers faith in her as being a strong, powerful and caring individual. c)  Ã‚  Ã‚  Ã‚  Ã‚  A story that illustrates life in those times is Bailey’s incident by the river. This illustrates the racism and unfairness against Negroes, and the senseless violence against them. â€Å"Then a white man walked over and pulled the sheet off. The man was on his back but the white man stuck his foot under the sheet and rolled him over on the stomach†¦ My, he had no color at all. He was bloated like a ball.† (Angelou 167) Any white person could kill a black person, and instead of being punished they were congratulated and given encouragement. Also, the black people had become desensitized so seeing their own people murdered since it was a frequent occurrence.

“No One’s a Mystery”

Jessica Ulrich Essay 2 Intro to Literature The story I am completing and analyzing is â€Å"No One's a Mystery† by Elizabeth Tallent. â€Å"No One's a Mystery† is a brief, sharply detailed distillation of a doomed relationship between two people of contrasting personalities. The question I ask is who the characters are, and what parts of the story lead me to deem and back up my feelings about that certain character. To start off I feel that Jack is a hard one to analyze while reading it in a critical way.This is what I picked up on him Jack being a very cynical man who drinks heavily, doesn't clean his truck, and has no obvious respect for women (Mexomorph). Jack and his young lover not only come to terms with their relationship but also illuminate aspects of their own characters of which they themselves are not fully aware. The story is more of a character sketch than a traditional tale containing a beginning, middle, and an end. The sequence of events is less importan t than the specific detail and the dialogue between the couple. Esch, 2009) He is currently cheating on his wife with a barely-legal girl he has been having an affair with since she was sixteen. I think he is a man who doesn’t know what he wants. In the story when she is talking about marrying him and having his children down the road, he doesn’t seem to be much for it at least not as much as her. I think he really feels bad for what he is doing but he is caught up in the moment of the relationship and how easy it is, but doesn’t think through the consequences.I think he drinks so much to forget about what he is doing to his wife and he knows it is wrong, so drinking helps him cope with the last 2 years of having an affair, and soon to be a divorce that he states at the end of the story. He also seems to very demeaning towards women and it seems as if again he is not happy with his life he has lead on. Another thing is when he talks about his wife feeling safer when the lights are on when he's not home makes me think he still cares for her and is fine talking about her with his secret relationship in which she has no problem with him talking about.So again Jack is a hard one to understand but I think I got the gist of it. Aside from these generalities, he makes no judgments and demands no commitment, even mocking the narrator's version of their future together. His remark that the sky is empty carries a double meaning: In the context of the dialogue, Jack is referring to the absence of aircraft monitoring the speed of traffic, but in the light of his own character, it is a statement of unbelief, of detachment from social, emotional, and moral values.The young narrator, by contrast, has already acquired a set of values that make her a more sympathetic character. Her sharp eye for detail, her specific observations, lend her a solidity, a steadiness of purpose that is missing in Jack's life With all of this information I have gathered on the next character I would like to analyze would be the eighteen year old girl who is dating Jack. This eighteen year old girl seems to be very in love with Jack. She is planning their lives together with marriage and children.I feel that her character is an unsure about herself, or she hasn’t felt real love before and that’s why dating a married man and have it feel ok for her. Even though it doesn’t state much about their feelings on the relationships in the story I think it comes out the words they use within their conversation. The narrator counters to the contrary she will always love Jack. This exchange has some hidden meanings. The author is trying to show the reader that Jack knows they will not be together a year from then.The author is also trying to show the innocence and naivete of the girl in comparison to the knowledge of Jack. This diary encounter again brings out an emotional response in the reader by its imagery. When Jack mentions about how his wif e leaves the light on in the house because it helps her feel safer, it seems as if it doesn’t bother her talking about his wife, or having her duck in the truck when his wife passes alongside the road just so they don’t get caught. You think that would bug her with having to consistently hide from her especially since she is wanting and fantasizing about marrying him at age eighteen.I think she is deprived from having a relationship that can go to movies, dinner, hold hands in public, and been seen and known as a couple, and I think she feels some hurt due to the fact she knows it will never happen because when she talks about a year from now writing in her diary † I wonder what I really saw in Jack†, † I wonder why I spend so many day just riding in his truck†, or writing â€Å"I wonder what that old guys name was†. She states that she writes that but she will write â€Å"I love Jack and this diary is my birthday present from him. †Å"I can't imagine anybody loving anybody more than I love Jack. † So she goes back and forth of what she is feeling and what can happen in the future. She talks about not knowing Jack in a year but then also talks about having his kid and waiting for him to come home to make love to him. It was a very confusing ending with her and her feelings, very hard to read and interpret. I did get thought that both of them are caught up in the moment. That is what I felt the characters where, and what parts of the story lead me to deem and back up my feelings about that certain character.The visual and verbal images of this work are the key elements. The characters are not round characters but rather flat and stereotypical as the title No One's A Mystery suggests (Esch, 2009). But the way the characters are used, the straightforwardness of language and setting are meant to bring the reader to an emotional edge. The filthiness of the truck, the youth of the narrator and the exchange betwe en Jack and the girl over the diary help to reinforce the negative emotional response that the author was looking for.I wish this story was a little bit longer so it could help explain things that I thought had double meaning, but I like making up my own real end to the story and how I want to think of how those two ended up in a year. Works Cited Esch, J. (2009, Dec 4). Notearama. Retrieved from Notearama: http://notearama. blogspot. com/2009/12/on-no-ones-mystery-by-elizabeth-tallent. html Mexomorph. (n. d. ). Write Work. Retrieved from Write Work: http://www. writework. com/essay/no-one-s-mystery-elizabeth-tallent-english-1302-literature

Market Segment

What is the market segments targeted? Market segment targeted that the company create the different marketing campaign that will satisfy to the different customer’s need. Therefore, business should be flexible with their service or product for keeping changing their product to match with the customer’s need. So the market segmentation will be able to build the loyalty relationship that will motivate the customer to buy the product or service again. According to the video case, Marriott Corporation International offers the program called â€Å"Marriott First Choice†.This program will create the service program that match with different customer’s need with the best quality and value value. For example, the business traveler can choose to stay any hotels in Marriott brand . Moreover, the program provides the special offer to the business traveler to change and negotiate some hotel service to satisfy the customer. 2. What marketing research was used? Marketin g research was studied to understand the customer’s need to create the best product or service.According to the video, the marketing research of Marriott will able to match with the Dow chemical’s need which are about focus group, quantitative survey, hotel spending analysis and hotel directory analysis. The marketing research customizes the service program of Marriott. This program can help the seller to find the right program or marketing campaign. This program satisfy the need of business traveler especially the specially service of Marriott to provide for Dow chemical’s employee which are evaluate the result of marketing research. . What product line development initiatives were launched? According to the video case, Marriott developed four-product line that was able to fit into the different business traveler’s need.â€Å"Marriott Quality Hotel† has launched the brand to target the business travelers who consider about the quality of service. The hotel will provide the high quality of service and use the new technology. â€Å"Courtyard† brand has launched to business travelers target who willing to pay moderate market price for their hotel or a price sensitive. Courtyard† product line will have business rooms that provide to the business people for business travelers. The facilities in the room will create the business environment. â€Å"Resident Inn† brand has launched to target the business travelers who really stay in the hotel for many nights.â€Å"Resident Inn† product line will offer many services to satisfy the customer. Finally, â€Å"Fairfield† brand has launched to target the business travelers who don’t really focus on the luxury brand or service but they are willing to stay in the clean hotel and convenience for them. Fairfield† product line also will provide the fast service to customer in the lower price. 4. What role did personal selling play in the go-to-mark et strategy? Personal selling is the important role in the go-to-market strategy because they promote the product or service. Personal selling also creates the long-term relationship between the buyer and seller. Moreover, the company also uses the personal selling to complete with the competitor as the competitive advantage. Moreover, the personal selling should understand the customer’s need and provide the good customer satisfaction.